False Advertising: Ways To Spot Them





    False advertising is not something unusual in today’s modern world. Every day, we’re constantly bombarded with loads of information either on print, TV, or social media. Advertisements offer us products or services that we may or may not need.

    What You Should Know About Detecting False Advertising

    For every compelling picture or video we see, the responsibility lies in the advertising agency. As much as possible, they tap on our emotions and deepest desires in order to get us to purchase what they offer.

    Although the intention is good, some advertising agencies resort to overwhelming promises that offer effective results yet nothing happens in real-life.

    False advertising is defined as the use of false, unproven, or misleading information to promote products to consumers.

    It is also the type of advertising that conceals its source. Claiming that a product has a health benefit or contains vitamins/minerals when it doesn’t is one form of false advertisement.

    Further classification is known as deceptive if the advertiser deliberately misleads the consumer, as opposed to making an honest mistake.

    Here are specific points to watch out for in determining false advertising:

    1. Looks too good to be true
    2. Retouching of photo
    3. There are omitted information
    4. Hidden fees & charges
    5. Measurement units and standards are manipulated
    6. Oversized packaging & fillers
    7. Misleading health claims

    Reasons Why You Should Not Fall Prey To Deceptive Ads

    Photographers play a huge role in conveying the message of advertisements. In advertising photography, photographers do what it takes to make the images as compelling or as convincing as possible.

    In order to fully understand the value of photography in advertising, here are the facts that reveal the truth:

    • Articles with relevant images average 94% more total views than articles without images.
    • A press release with photos gets nearly 15% more online views than a text-only press release.
    • 60% of consumers who use online searches say they prefer to contact a business whose listing includes an image.
    • Nearly 70% of e-commerce shoppers say the product image is very important when making their purchase decision. (Source: MDG Advertising Infographic)

    Understanding the True Value of Advertising Photography

    Advertising Photography is more than just the art of introducing products or services. It helps your company or brand to gain the visibility it needs. And above all, the direct result of effective advertising is the increase in revenue brought about by a truthful and honest promotion of items.

    Here are the types of photography that offers great importance to advertising agencies:

    1. Product Photography – two things are highlighted when a company introduces a new product – a marketing campaign must showcase the product itself and the pictures must portray the product clearly. And the objective is to level up what the company already has to boost sales.
    2. Photography Services – the company must communicate to the consumers on what the service can do for them.

    Realizing how important is the role of an advertising photographer, we go to the other side of the coin where content is made. For an advertisement to be effective, two vital elements must be present – the image and the content.

    Equal to the role of the photographer, a copywriter also gives life to an advertisement by directing the flow and giving value to the product in terms of content.

    These two roles are equally important that advertising agencies must find the right people who are dedicated enough to create and develop a genuine advertisement. When you’re able to find who can fulfill these roles effectively, you can ensure success for your advertising campaign. At the same time, you’ll have peace of mind that you won’t be producing any false advertising especially with the dedicated people that you have chosen.

    Jason Miraples
    Jason Miraples
    I am a professional Filipino Freelance Photographer based in Manila, Philippines. A confident photographer — a self-motivated artist with a strong background in both print and digital media. Read More


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