The origins of graphic design started way back in the 3rd or 4th millennium when the written language also began but was only coined as such in 1922. This only means that people have always used graphic images to communicate their messages more effectively. It is also known as visual communication.
With the advent of technology, graphic design has evolved so much. Today, it is not just a simple pamphlet with colorful images, but it has become an important facet in the areas of communication and business.
What is a Graphic Design and Design Studio?
If you have been living under a rock and not familiar with the term “graphic design”, it just basically means the creative process of applying art and technology to express one’s ideas into its artistic representation. Most graphic design mainly uses images and typography.
You can see graphic design almost everywhere. It is the logo and branding of your trusted clothing apparel. It can also be seen in the magazine you subscribe to every month. It is also found on the packaging of your favorite cupcake treat. Others, you see plastered all over the walls or on sky-high billboards. These are just some of the many ways graphic design is used.
On the other hand, the design studio is where all of these designs are conceptualized and made. It is an avenue where designers and/or artisans think of their creations and develop them. It houses all the materials and tools that the designers need to create their works—from basic furniture such as work tables and filing cabinets to more complex equipment like a preferred computer model with the most updated design software. A design studio can be your personal bedroom or rented office space in a business center.
Graphic design in the Philippines is a thriving industry
The Philippines graphic designer works with keen performance and professionalism and shows pride in every piece of artwork he creates. Because of this kind of attitude towards graphic design, it has become a major factor for businesses and organizations in the country to consider in the promotion and marketing of their ideologies and/or products.
Many companies see the need to hire graphic designers to make sure that their message to their clientele is understood well and will encourage them to respond appropriately—to believe in their products and actually buy them.
Design Studio Philippines has a wide range of design studios catering to various client requests. Be it for a clothing brand, website design, event announcements, product packaging, even wedding invitations—design studio the Philippines has it. And as graphic design is developing, we see more and more design studios innovate themselves to provide excellent service.
How to spot the best one?
However, just like hiring an employee to work for you, you need to make sure you are working with the best graphic designers to ensure high-quality designs. With the accessibility of graphic design self-tutorial all over cyberspace, many would claim to be graphic designers. So how would you determine an amateur work from a professional one? And how can you tell if this graphic designer is the right one for you? Let me give you three tips:
Tip #1 – Check their design expertise.
As I have mentioned above, there are countless graphic designers who cater to a range of design requests from clients. However, there are some graphic designers who focus only on one or two fields. For example, if you need a graphic designer to work on your company website, it would be best to hire one who specializes in that area rather than one with some experience with it.
A graphic designer, whose forte is in the field you need, will know exactly what is required to make it good and meet your purpose. He might even give you some sound advice on how to come up with much better ideas for it.
Tip #2 – Listen to word-of-mouth recommendations.
A good recommendation from a credible source, i.e. a reliable graphic designer review website, a business contact, or from the company whose designs you agree with will help you find that great graphic designer.
Since the endorsement came from someone you trust, you can be assured that you will be acquainted with how the graphic designer works and delivers, how he responds to revisions, and be cautioned if there are any “bad” experiences that your source encountered while working with this particular graphic designer or design studio.
Do your research and check back on this designer’s references to make sure that you only have good feedback and reviews about him/her and their designs.
Tip #3 – Sometimes the higher-priced designers mean they are much better.
The best designers know their worth and the value of their work. A Philippines graphic designer with more design experience and higher expertise will charge a more expensive price than usual. The rate usually is based on how extensive your request would be and the complexity of making it—which means the more wide-ranged and difficult it is, then most likely the price will be higher too.
However, do not judge the designer at the onset if he hesitates on the job you ask him to do based on the small budget you have set. Remember the age-old principle in business “you get your money’s worth” also applies in this context. So if you want a quality design that works for you, be willing to shell out a bit more money for it.
Maybe you are asking why you even have to bother with finding the best graphic designer when you really don’t need one. If you have a business, believe me, you do.
The benefits of Graphic Design for your business
You may have a good business going but how do you make sure it sustains? Are there particular months where your sales fall flat? Is there any way you can boost this particular product’s marketability? How do you effectively promote your business online? Well, graphic design just might help you solve these.
How exactly? Let me explain…
- It helps enhance your business image. The success of your company’s representation is based on how well the logo and your company branding are designed. Good graphic design can give you an advantage over your business competitors. People are naturally stimulated visually, so a quality graphic design can actually bring a loyal following to your brand.
- It helps retain old customers and attract new ones. Graphic design can help you sell that least bought item in your company’s product list by presenting it more enticingly. Your graphic designer can make posters to promote the item, create new packaging, or even sell it online. Customers always want to see something new, so sometimes all you need is a fresh new design to an old product to make it appealing again. Some customers also prefer a particular brand over another just because the product design outdoes the others.
- It helps strengthen your marketing and sales approach. With graphic design, your advertising and marketing become more efficient. It puts your marketing position ahead of other businesses in your industry. Graphic design can help your business thrive not only through the traditional marketing approach but also boost your visibility and sales through online marketing, which is becoming more prominent through social media.
Who We Are
Because Filipinos are naturally passionate about something they are good at, you can expect excellent services from a graphic designer or design studio in the Philippines.
So if you want to improve your business or you are just about to establish one, Jason Miraples is one quality Philippines graphic designer and design studio that delivers expert graphic designing and much more.