Social media is integral in our day and age. It is not just how we share content, it’s also how we engage with clients and customers on a professional level. There’s a lot of people making this huge mistake by posting personal matters on their social media account.
This dangerous blended approach comes from social media addiction. And the need to tell everything that is on your mind. This often includes content that isn’t appropriate for your business.
How to control Social Media Addiction?
As a professional photographer, I had to learn how to advertise my photography services engagingly while still in focus. Walking the line between engagement and professionalism doesn’t have to be impossible, and it doesn’t even need to be hard.
The key to having a professional social media page is to remember that it isn’t a place for you to broadcast everything in your life. You need to get used to filtering what you publish. Everything that you published will have to be analyzed to make sure that it is appropriate for your business. Here are some professional tips to keep in mind for doing that:
Keep your rants behind closed doors
We all like to rant bad clients and viral content, but this shouldn’t be done on your social media account. It not just bad for your image but also to your future clients.
Embarrassment is a motivating emotion that will often lead your customer to lash out. Keep positive as much as possible to protect your public reputation.
If your client is on your friend’s list or a follower, keep your rants to yourself. Even if you’re sure they are not on your friend’s list, be aware that they may be friends with someone who is. Keep your rants behind closed doors for the sake of your professional reputation.
When you are posting on your page or in your personal account, make sure that your posts are aligned with your professional niche. As a professional Filipino photographer, I only post photography-related topics. Posting viral content that makes you smile is good once in a blue moon. But don’t make it a habit.
Potential customers and clients are coming to your page to learn a little bit more about what you do. Make sure that they see relevant and engaging content that will reflect who you are. What you do with your personal account is your own business. Consistency makes your brand stands out. Be professional and stay focused.
Keep your opinions to yourself
From politics to religion to hot-button topics, your social media account is not the place to share them. Especially on your Facebook fan page. Your clients don’t care and no one is asking for you to publicly express your personal opinions on these topics.
Keep focused on professionalism
You also will want to take a moment to think about how your social media accounts look like. Because demeanor is a social non-verbal behavior. The photos for the page as well as any photos that you share of yourself should be appropriate.
It shows that you know how to properly present yourself and that you also care about how your brand is represented when you are on the go. No ripped jeans or messy hair — unless that’s the intentional theme of the event, of course.
Don’t complain about deadlines
This is a huge no-no. Everyone gets bogged down with deadlines, but do not share those concerns online. It shows unprofessionalism and a lack of control over your business.
Also, don’t share your deadlines with anyone, and don’t make a habit of sharing when you’ve delivered a project. These are not details that anyone needs to know. Gather them and post them as part of your portfolio.
Don’t brag about your GAS
Last but not least — and this is a hard one — don’t get stuck in Gear Acquisition Syndrome (GAS). No one cares that you bought new equipment or a new camera, or even a lens cover.
Sharing your new addition will come across as awkward and annoying to a lot of those who follow you online. If you have to share your news with someone, do so in a subtle manner.
As you can tell, it all comes down to understanding that there are times and places for everything. You will want to make sure that you are sharing relevant topics with those who are curious. You’ll want to keep your personal opinions and complaints to yourself.
The best way to look at your social media posting is to think about what you would want to see when you go onto the page. Are your posts relevant and engaging? Do you share too many memes about celebrities fighting each other? Are you expressing opinions that have no place in the public eye?
Social media addiction is not a crime. But it can hurt your reputation as a professional photographer. Stay objective about what you post, and impress your customers. You’ll be a professional in your area of expertise with a knack for engaging with your customers. When you want to make a name for yourself, that’s as good as it can get.